How your project gets done

If you decide you want to tell a story, introduce yourself, solve a problem with video, someone has to answer these questions. The smart time to answer them is before any script is written, any video is shot, any money is spent.

What effect do you want to have?
Who's the audience?
Where and how will they see and hear the video? Web? Projected?
Have you collaborated on video before?
How did it go? What would you like to repeat or avoid?

AND THEN OTHER STUFF HAPPENS, K?