Since 1985, I've been a full-time video producer, and I've done every phase of the work.
What to Expect When You're Producing
Go here to see the steps in the typical video project,
I routinely create entire projects, doing every creative and technical job myself, so I have the insight to wrangle a production team, too.
The script is the blueprint for the project. It has to have all the right words in the right place, but it has to be produceable, too. After creating thousands of hours of commercial video, I write scripts for my clients with art and practicality.
Plus whenever I get any use out of my ivy league English degree, it warms my father's heart.
People need help putting their best foot forward on camera. That's my strong suit, making amateurs comfortable and personable.
Run and gun documentary shooting or carefully arranged studio images with glamour lighting or special effects, this is where a lot of the fun and creativity happens in any project.
MUSIC SCORING and SOUND DESIGN
My career as a studio musician is in remission but I still use my skills to put the best music and sound on projects where it's appropriate.
You make a project three times, first when you write it, second when you shoot it, and last when you edit. Assemble all the pieces you planned, tweak it, polish, watch it many many times. Then send it out to tell you story.
GET IT SEEN: WEB and DVD
This is the last step and it's crucial to do it right: Special encodings for the web, so it shows up well on every computer, and just the right compression for DVDs.